Gustavo Cruz UX/UI Designer

Creative by nature, Designer by choice.

I’m Gustavo Cruz born in Belo Horizonte, Brazil while currently calling New York City home, but besides that,

I’m a creative soul by nature and a designer by choice, with a lifelong love affair with building meaningful user experiences, For as long as I can remember, I’ve been drawn to solving problems through design and shaping experiences that truly connect with people.

My design journey began in 1998, when I taught myself to build websites purely out of curiosity and passion. Today, that same passion drives my work as a Senior Interaction Designer at Google Cloud, where I lead the design of two enterprise products within GCP Observability.

I’m also the “Host & Face” of The Hybrid Experience podcast, where we dive into the mess and magic of blending cultures and building new paths in life and work. It’s personal, inspiring, and one of my favorite creative outlets.

Before joining Google, I spent nearly a decade running my own creative studio in New York City a dynamic chapter filled with bold ideas, inspiring clients, and even a feature on Brazilian TV channel Globo.

During the pandemic, I took on a second role as Lead UX/UI Teacher at the University of Wisconsin–Madison. I don’t have a college degree and despite that I was teaching at a university level, showing future designers that passion, grit, and hands on experience can take you a long way. Teaching reminded me why I love this work so much: it’s all about connection.

Outside of work, I’m all about music (my Spotify says I’ve listened to songs from 38 countries), home automation (yes, my lights talk back), and tennis (my favorite sport to play). I’m a lifelong GALO fan “VAMU GALOOO” and have recently started taking forró dance lessons, turns out rhythm is harder than it looks, but I’m loving it.

If you’re into design, culture, or just good conversation, you’re in the right place. Thanks for stopping by!

My latest News

Gustavo Cruz in Texas

Ten years ago, I made a decision that would change everything.

Ten years ago, I made a decision that would change everything. 2154 1308 GustavoCruz

Ten years ago, I left everything behind and moved to Texas in search of a dream. What I found was a journey through darkness, growth, and ultimately, rebirth

Gustavo Cruz Designer Google Speaking at CRiA in New York

Reflections on being a panelist (again!) at CRiA NYC

Reflections on being a panelist (again!) at CRiA NYC 2154 1308 GustavoCruz

Sharing a few reflections on my panel at CRiA NYC, creativity, community, and why our best ideas often come when we’re doing absolutely nothing.

Gustavo_Cruz Designer do Google participando dos Fellas Cast Podcast em Orlando na FLorida

From Struggles to Success: Sharing My Journey Os Fellas Podcast

From Struggles to Success: Sharing My Journey Os Fellas Podcast 2154 1308 GustavoCruz

My chat on Os Fellas revealed the ups, downs, and resilience behind my design journey.

Designer Gustavo Cruz do Google participant do wall street Cast Podcast

Applying Design Thinking on Wall Street Cast EP 81

Applying Design Thinking on Wall Street Cast EP 81 2154 1308 GustavoCruz

My conversation on the Wall Street Cast revealed why design thinking goes beyond creative brainstorm sessions.