Gustavo Cruz UX/UI Product Designer

Creative by Nature
Designer by Choice

Gustavo Cruz in Texas
Ten years ago, I made a decision that would change everything. 2154 1308 GustavoCruz

Ten years ago, I made a decision that would change everything.

Ten years ago, I left everything behind and moved to Texas in search of a dream. What I found was a journey through darkness, growth, and ultimately, rebirth

Gustavo Cruz Designer Google Speaking at CRiA in New York
Reflections on being a panelist (again!) at CRiA NYC 2154 1308 GustavoCruz

Reflections on being a panelist (again!) at CRiA NYC

Sharing a few reflections on my panel at CRiA NYC, creativity, community, and why our best ideas often come when we’re doing absolutely nothing.

Gustavo_Cruz Designer do Google participando dos Fellas Cast Podcast em Orlando na FLorida
From Struggles to Success: Sharing My Journey Os Fellas Podcast 2154 1308 GustavoCruz

From Struggles to Success: Sharing My Journey Os Fellas Podcast

My chat on Os Fellas revealed the ups, downs, and resilience behind my design journey.

Designer Gustavo Cruz do Google participant do wall street Cast Podcast
Applying Design Thinking on Wall Street Cast EP 81 2154 1308 GustavoCruz

Applying Design Thinking on Wall Street Cast EP 81

My conversation on the Wall Street Cast revealed why design thinking goes beyond creative brainstorm sessions.

EmpowHer at GFT: Building Your Personal Brand Beyond Brushstrokes 2154 1308 GustavoCruz

EmpowHer at GFT: Building Your Personal Brand Beyond Brushstrokes

Honored to empower Latinas at EmpowHer, sharing my journey and keys to personal branding success.

Gustavo Cruz on the Kunai Podcast episode 7
How Designing for Finance Taught Me to Put People First 2154 1308 GustavoCruz

How Designing for Finance Taught Me to Put People First

From pixelated MS Paint to Citi fintech UX: uncover the design secrets behind designing for a Bank.

Farewell Citi: Celebrating Two and a Half Unforgettable Years 1536 1655 GustavoCruz

Farewell Citi: Celebrating Two and a Half Unforgettable Years

Saying goodbye to Citi with gratitude for friendships, innovation, and unforgettable growth. Here’s why.

Gustavo cruz designer interview at Rede globo
That Time I was on TV (Yes, Really!) 860 1200 GustavoCruz

That Time I was on TV (Yes, Really!)

Back in 2013, something amazing happened: Globo yes, the Globo, one of Brazil’s biggest television networks came to my office in New York to film a segment about my design agency for their show Planeta Brasil.