Citi + Facebook
Two Iconic Global Brands. Transforming the Future of Banking Together.
Citi Design had been tasked with illustrating how we might embed banking capabilities into Facebook to create an integrated experience for their customers.
I took the lead with animation and collaborated with another designer who created the storyboards.
TO COMPLY WITH MY NON-DISCLOSURE AGREEMENT, I HAVE OMITTED AND OBFUSCATED CONFIDENTIAL INFORMATION IN THIS CASE STUDY. ALL INFORMATION IN THIS CASE STUDY IS MY OWN AND DOES NOT NECESSARILY REFLECT THE VIEWS OF CITI OR FACEBOOK.
My Role
I was tasked with the creation of 5 short animations to showcase each tagline in the partnership between Citi and Facebook.
The Challenge
Each animation had to be no longer than 6 seconds, feature the full message, and also had to be engaging and eye-catching .
Tools/Timeline
This was a hot project with a quick turn around of less than 2 working days. I used Adobe After Effects to create the animations and then used a plugin to create Gifs and a HTML 5 Canvas.
Bank in the
world we live in.
Citi has the unique opportunity to allow customers to use their bank from wherever they are by embedding its service into Facebook’s interconnected system of touch-points.
Bank in the world we live in
Citi has the unique opportunity to equip customers to bank where they are by embedding its service into Facebook’s interconnected system of touchpoints.
A friendship you can bank on
I wanted to show Citi’s trustworthiness and power in a friendly way and introduce the partnership with Facebook.
Turn on bank mode
This was created to showcase a quick and easy to use bank; a bank that works on your own terms.
Bank in the moment
The idea was all about banking on your own terms. Your bank should be in the moment with you, just like your timeline.
Bank outside the lines
I wanted to showcase that Citi was not constrained by its historical physical nature, and was a bank that goes beyond its branches.
